Granicus Destinations | Marketing Solutions

Content Management System (CMS)

Simpleview CMS is designed by and for DMOs. The integrated solution connects seamlessly with Simpleview CRM and more in your marketing toolbox.

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Customer Relationship Management (CRM)

Our industry-specific CRM offers seamless integration with more than 20 programs, including Simpleview CMS, a customizable user interface, and endless customer support.

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Introducing Destination Experience Cloud

Destination Experience Cloud (DXC) is a new way of integrating solutions to accelerate demand, strengthen stakeholder trust, and deliver measurable value with clarity and confidence.

The Destination Experience Cloud overview video playing on a desktop monitor.

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Online Booking & Referral Engine

Book › Direct is an online referral engine that lets visitors book directly with your partners and stakeholders, providing rates and availability while producing qualified leads.

Website Monetization (DTN)

DTN facilitates targeted advertising on destination websites, enabling DMOs to generate revenue while driving more visitor referrals to their local tourism-related businesses.

Email Marketing & Automation

Act-On helps DMOs automate email communications and more for lead nurturing and scoring, targeted messaging, social engagement, and higher customer lifetime value.

User-Generated Content (UGC)

UGC inspires conversions, sales, and trust in any DMO site by creating rich social media hubs and real-time event streams aggregated by keywords, locations, and hashtags.

Granicus Destinations Services

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Creative & Website Design

Our Experience Design team brings ideas to life with eye-catching display ads, immersive virtual experiences, destination websites, graphic design, immersive storytelling, and more.

Logos & Branding

Granicus Destinations’ digital marketing services help DMOs lift their brand and web presence and connect travelers with their destination, partners, and stakeholders.

Digital Strategy

We’ve worked with hundreds of destination marketing organizations, which affords us the luxury of being able to analyze data from destinations all over the world.

Paid Media

Our experts provide campaign management and advanced bidding strategies that accelerate marketing performance and drive growth with data-driven advertising.

Search Engine Optimization (SEO)

Our SEO professionals provide the best rankings on competitive keywords to serve your website to the proper viewers for a valuable return on investment.

Digital Influence Report

An overview of a destination's digital presence, giving you insights into how your primary tourism drivers are represented online and how that contributes to your destination’s footprint.

The Layover Live

The Layover Live brings you real conversations with the people who make travel and tourism thrive. Explore strategy, content, sales, tech, and community — and celebrate the people behind the places we love.

Check out Layover Live

Future of Tourism

Join David Peacock — senior advisor, Future Tourism Group — for a series of candid conversations with industry leaders, luminaries, and visionaries about the challenges and opportunities facing the travel and tourism industry today.

Check out the Future of Tourism

Destination Contributor of the Year Winner: Jon Chamberlain, Visit West

4 minute read

Some people effect change through the campaigns they lead, while others make a difference through the people they support, the partnerships they build, and the lasting impact they have across an entire industry. This year's Destination Contributor of the Year award recognises one such individual.

Destination Team of the Year Winner: Visit Belfast Marketing, Digital & Communications Team

5 minute read

Behind every successful destination brand is a team with the knowledge to turn strategy into results. Our Destination Team of the Year award recognises a group of professionals who have done exactly that. As we’ll see, the Marketing, Digital & Communications Team at Visit Belfast impressed the…

Sustainable & Responsible Destination of the Year Winner: Visit West

5 minute read

Sustainability is no longer a standalone initiative for destinations. In today’s sector, the most successful organisations are embedding responsible tourism into every decision they make, from visitor marketing through to long-term destination planning. That commitment to making sustainability part…

Collaboration & Partnership Impact Winner: Visit Exeter

4 minute read

In destination marketing, the most successful campaigns are collective, bringing together partners, communities, and shared ambitions to create an impact that’s far greater than that which could be achieved by any one stakeholder. Visit Exeter exemplified this precise spirit of collaboration with…

Excellence in Content & Storytelling Winner: Experience Sussex

4 minute read

Great destination marketing always begins with a story; exceptional destination marketing creates an authentic narrative, taking visitors on a journey that allows them to explore the very heart of a place. That was the thinking behind "Sussex in Bloom," the award-winning campaign from Experience…

Best Integrated Destination Marketing Campaign: Marketing Nottingham & Nottinghamshire

4 minute read

What happens when two destination organisations, a combined authority, a rail operator, and hundreds of tourism businesses unite behind a single, shared vision? For Marketing Nottingham & Nottinghamshire, the answer was "At the Centre of It All." While this campaign certainly drove impressive…

Give your destination the Website Digital Marketing Partner Referrals Marketing Automation UGC CRM it deserves.