Granicus Destinations | Marketing Solutions

Content Management System (CMS)

Simpleview CMS is designed by and for DMOs. The integrated solution connects seamlessly with Simpleview CRM and more in your marketing toolbox.

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Customer Relationship Management (CRM)

Our industry-specific CRM offers seamless integration with more than 20 programs, including Simpleview CMS, a customizable user interface, and endless customer support.

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Introducing Destination Experience Cloud

Destination Experience Cloud (DXC) is a new way of integrating solutions to accelerate demand, strengthen stakeholder trust, and deliver measurable value with clarity and confidence.

The Destination Experience Cloud overview video playing on a desktop monitor.

More Granicus Destinations Products

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Online Booking & Referral Engine

Book › Direct is an online referral engine that lets visitors book directly with your partners and stakeholders, providing rates and availability while producing qualified leads.

Website Monetization (DTN)

DTN facilitates targeted advertising on destination websites, enabling DMOs to generate revenue while driving more visitor referrals to their local tourism-related businesses.

Email Marketing & Automation

Act-On helps DMOs automate email communications and more for lead nurturing and scoring, targeted messaging, social engagement, and higher customer lifetime value.

User-Generated Content (UGC)

UGC inspires conversions, sales, and trust in any DMO site by creating rich social media hubs and real-time event streams aggregated by keywords, locations, and hashtags.

Granicus Destinations Services

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Creative & Website Design

Our Experience Design team brings ideas to life with eye-catching display ads, immersive virtual experiences, destination websites, graphic design, immersive storytelling, and more.

Logos & Branding

Granicus Destinations’ digital marketing services help DMOs lift their brand and web presence and connect travelers with their destination, partners, and stakeholders.

Digital Strategy

We’ve worked with hundreds of destination marketing organizations, which affords us the luxury of being able to analyze data from destinations all over the world.

Paid Media

Our experts provide campaign management and advanced bidding strategies that accelerate marketing performance and drive growth with data-driven advertising.

Search Engine Optimization (SEO)

Our SEO professionals provide the best rankings on competitive keywords to serve your website to the proper viewers for a valuable return on investment.

Digital Influence Report

An overview of a destination's digital presence, giving you insights into how your primary tourism drivers are represented online and how that contributes to your destination’s footprint.

The Layover Live

The Layover Live brings you real conversations with the people who make travel and tourism thrive. Explore strategy, content, sales, tech, and community — and celebrate the people behind the places we love.

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Future of Tourism

Join David Peacock — senior advisor, Future Tourism Group — for a series of candid conversations with industry leaders, luminaries, and visionaries about the challenges and opportunities facing the travel and tourism industry today.

Check out the Future of Tourism

One source of truth: How to centralize, analyze, and share DMO data

1 minute read

The benchmarks every DMO should know: What 200+ DMOs reveal about the meetings market

1 minute read

Destination marketing organizations (DMOs) need reliable data to understand what's happening beyond their own market. That's why our experts create each edition of the Simpleview Sales Quarterly (SSQ) report to provide a comprehensive view of meetings sales performance, booking activity, and…

Redesigned with your destination in mind: The new and improved Meeting Profile in MINT+

3 minute read

We’ve completely redesigned the Meeting Profile in MINT+, and we’re excited to share it with you. For destination marketing organization (DMO) sales teams, the Meeting Profile is where qualification begins. It's where a sales rep researches a meeting, evaluates the fit, and decides whether an…

How Los Cabos built a “smarter, more connected destination” with a commitment to always-on service

4 minute read

Travelers arrive at a destination website with different questions, different priorities, and different levels of confidence. Some visitors need help planning group trips, while others want recommendations for single traveler or family activities, accommodations, transportation, or events. In many…

A picture is worth a thousand visits: Why high-quality photos are essential for DMO websites

4 minute read

When travelers land on your destination marketing organization’s (DMO) website, they start forming opinions within seconds. The photos on your website communicate the unique energy of your community; visuals create expectations and influence whether a visitor stays to explore or leaves to look…

The Layover Live: How DMOs build thriving film commissions and turn productions into tourism wins

2 minute read

Developing a film-friendly reputation can become a powerful strategy for destination marketing organizations (DMOs) seeking economic development and tourism growth. Film and television productions bring cameras and crews into a destination while generating much more than entertainment…

Give your destination the Website Digital Marketing Partner Referrals Marketing Automation UGC CRM it deserves.