Destination marketing organizations (DMOs) are traditionally associated with promoting leisure travel — drawing vacationers with stunning visuals, appealing itineraries, and curated experiences. While leisure remains crucial, focusing exclusively on this market may leave a destination’s full…
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Imagine having access to empirical data to objectively understand your destination’s position within your competitive set. The DACC/DAMM analysis, provided by 2Synergize, a Simpleview consulting agency, delivers just that. The analysis was established by Dr. George Fenich, a former tourism and…
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Planning events for destination marketing organizations (DMOs) can be stress-free with Eventsforce — an all-in-one platform designed to streamline the entire process. Seamlessly integrated with Simpleview CRM, Eventsforce covers your event planning from start to finish. If that sounds too good to be…
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There’s no such thing as too much information for destination sales teams and since the launch of Simpleview’s Insights Hub, destination marketing organizations (DMOs) have had access to unique insights and trends to help plan, pivot, and make important decisions. This type of data is critical when…
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We live in an age of digital dominance. And for event venues, their audiences’ first step is into the digital front door — your website. Successful conference venue websites aren't just digital brochures, they're strategic assets that speak directly to event planners and attendees to drive more…
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Eventsforce releases a scalable event app solution using an upgraded technology stack LONDON, UK — Eventsforce, powered by Simpleview, has released the Eventsforce mobile app — a scalable event app solution designed to drive event planning success. The new mobile app utilizes an upgraded technology…
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“Without data, you’re just another person with an opinion.” — William Edwards Deming The main objective of a sales data analyst is to help develop strategies that improve sales productivity for the organization. Several sales leaders in our DMO community were curious about how this role is…
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If you had a superpower, what would it be? Invisibility? Flying? If your destination marketing organization (DMO) could talk, chances are it would say, “Mindreading!” As a destination marketer, it might feel like you are constantly wishing you could read minds. Would you make different choices for…
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Some things deserve the occasional not-so-humble brag. Like the mission to the moon, winning a Nobel Peace Prize, or holding the Guinness World Record for eating the most hot dogs — sometimes bragging is well earned. We think Simpleview CRM is also worth bragging about, and 600+ destination…
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Unlike leisure travelers, meetings and events planners come to destination management organization (DMO) websites with one mission in mind — to discover if this destination is the right destination for their particular meeting or event. You want to make it easy for them to say, “Yes, it is.” Terri…
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