In 2016, Dr. Phil Xiang co-wrote a prescient academic paper on the then-emerging concept of “smart tourism.” I use the word “prescient” because it foresaw the complex future we are now living in. The fabric of the tourism industry has evolved, reshaping how experiences are created, exchanged…
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Jason Kirby, a reporter for The Globe and Mail, wrote, “In the fall of ‘22, a remarkable innovation burst onto the scene with the power to reshape the world that has kickstarted the next great productivity boom.” Kirby pointed out that in less than two years since artificial intelligence (AI)…
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Simpleview Summit 2024 went beyond the typical conference setup by actively engaging with the local community of Milwaukee, Wisconsin — specifically collaborating with the Sherman Phoenix Foundation. This partnership not only enhanced the event experience but also aligned with Destinations…
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In today’s ever-evolving and demanding travel landscape, now more than ever destination marketing organizations (DMOs) are testing the boundaries of the conventional DMO role and function with new and innovative projects. The fact that they now have free electric taxis in Bellevue, Washington, may…
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In 2020, Elisa Mameli was fresh out of her studies for her Master’s Degree in Strategic Tourism Management and Marketing and working as a Brand Ambassador for Your Sardinia Experience. By December 2020, the global travel industry ground to a halt, and in her own words, “That is when I became…
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Writing compelling articles for a blog on your destination marketing organization’s (DMO) website can sometimes feel like an uphill battle — especially when you're staring at a blank screen with no idea where to begin. As always, we’re here to help. Our downloadable guide, "Beat the Writer’s-Block…
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AccessNow is on a mission to share accessibility information worldwide. Over the last several years the platform has grown into a global movement, partnering with influential brands like Google, and boasting insights about spaces and experiences in over 100 countries. For an inside look at the…
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Bandwidth. Staffing shortages. Other priorities. We hear you loud and clear. Destination marketing organizations (DMOs) of all sizes often approach their public relations (PR) efforts with similar mindsets: who has the time? PR can be a tricky task on your endless to-do list. Crafting the right…
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Destination marketing organizations (DMOs) exist to draw visitors to their destinations. They want to create welcoming, inclusive spaces. Yet external or internal factors sometimes work against this innate drive to welcome visitors. In the past few years, there has been a significant increase in…
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Equity, diversity, and inclusion (EDI). Sustainability. Engagement. One of these things is not like the others. EDI and sustainability. Both of these were on the radar of most destination organizations seven years ago. But to be clear, in 2017, EDI was focused on displaying diversity in marketing…
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