When we look for inspiration and ideas that will help us develop, manage and optimize the success and sustainability of our own destinations, we often look to Europe. More than a decade ago, their early work on overtourism highlighted the need for a more engaged network of destination stakeholders…
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Sporting events have the power to engage, unify, and ennoble people. But what happens when destination organizations work in partnership with the “unusual suspects” to take these events to the next level? The Maryland Cycling Classic in September 2022 is a remarkable case study on how destination…
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In 2008, building a pedestrian bridge linking two states seemed like an unnecessary expense to some. However, when Bob Kerrey Pedestrian Bridge was unveiled, its unique S-curve design quickly made it a landmark of Omaha, Nebraska, connecting Nebraska and Iowa. The bridge linked two states and served…
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Each year, the Southeast Tourism Society (STS) hosts Marketing College, a week-long curriculum that teaches marketing techniques from all facets of the tourism industry. Simpleview awarded scholarships to two professionals from client destination marketing organizations (DMOs) for the June event…
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This Pride Month, we invite destination marketing organizations (DMOs) to delve into LGBTQ+ history, movements, and impacts on families, communities, and tourism. From boycotts, an increase in hate crimes, and travel advisories, DMOs must consider how to make their organizations and communities more…
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In this ever-changing world, it can be challenging for local businesses to maintain their online presence and put their best foot forward. Incorrect or outdated information can mislead locals and visitors, leaving a negative impression on individual businesses and the overall destination experience…
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Destination marketers are always on the lookout for new tools to boost their productivity and enhance their creativity. The sad fact is we can’t add more hours to the day, but we can save time by using effective tools to streamline our work. We asked a few destination marketers to share their…
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Over the past few years, there has been a growing awareness of the need to rethink the role of destination organizations in the tourism industry. With concerns over overtourism, environmental sustainability, and social responsibility, there is growing recognition that the old destination marketing…
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To better understand the emerging role of destination organizations in sustainability and regeneration, it would serve us well to look at our meetings, incentives, conferences, and exhibitions (MICE) peers and take some notes. For over a decade, innovators like #meet4Impact and the Global…
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Around the world, there’s a new course to be plotted as destination organizations look inward at stakeholders and residents and begin to address the organizational changes needed to facilitate that shift: marketing must have a local voice, budgets need to address a wider scope of projects throughout…
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