Manitowoc, Wisconsin, had a hefty task at hand — establishing a fairly new destination marketing organization (DMO). Visit Manitowoc was emerging as a DMO and the small team wanted to help reimagine the community and its online presence. 

A unique, eye-catching website was needed to set Visit Manitowoc apart, so the DMO looked to Simpleview upon recommendation from industry peers, impressive product demos, and after scouring through other destination websites powered by Simpleview CMS. 

Visit Manitowoc sought to align a new website with its marketing strategies, using search engine optimization (SEO) best practices and putting the right content in front of the right people at the right time. 

Visit Manitowoc was a DMO in its infancy, with goals to establish its vision and brand as quickly as possible. The team hoped that launching a new site would help shine the spotlight on Manitowoc’s partners, things to do, lodging, and events.

 

Courtney Hansen, Director, Visit Manitowoc headshot

“From a community perspective, we were reimagining what we wanted our tourism organization to be. We knew we wanted a strong website with a focus on SEO in order to reach our goals and share our beautiful city.”

Courtney Hansen, Director at Visit Manitowoc

The Visit Manitowoc Holiday Events page demonstrated outstanding performance; from November 1, 2023, to January 31, 2024, the page contributed to 6% of the total organic traffic and achieved a 4.8% click-through rate (CTR) for search terms related to "Christmas." This marks a significant improvement compared to the less than 1% CTR from the previous year. Additionally, organic users who visited the page generated 12 partner referrals.

With a newly designed website backed by Simpleview digital services, Visit Manitowoc had the support it needed to put its strategies into action — and reap the benefits.

 

Download the case study to learn more.

Visit Manitowoc SEO Case Study


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