Join the 2Synergize team to understand the benefits of the Destination Attractiveness Comparative Cities (DACC) and Destination Attractiveness Mathematical Market Metrics (DAMMM) analysis — a powerful tool designed to help you understand the factors that attract or repel conventions and attendees to your destination along with an estimation of your DMO’s “fair share” of convention room nights.
What you’ll learn:
- Overview of the DACC/DAMMM, the variables measured, and methodology
- Summary of the National Market and Competitive Set Comparison variables
- How to utilize your destination’s ranking to further your sales strategy
Gain that competitive edge
Learn more on how 2Synergize can help your DMO gain a competitive edge.
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