Dispatches from the front line of innovation: Brad Jones & Dr. Annie Rummel

In today’s ever-evolving and demanding travel landscape, now more than ever destination marketing organizations (DMOs) are testing the boundaries of the conventional DMO role and function with new and innovative projects.

The fact that they now have free electric taxis in Bellevue, Washington, may not surprise you — given Bellevue's proximity to the headquarters of Microsoft and Seattle’s high tech industry. What might surprise you is that the idea started with a destination organization ... and grew from there. 

How about what’s happening in the Great Lakes Bay Region, Michigan — where a unique collaboration between tourism and transportation is taking shape, with a vision to enhance regional connectivity and economic growth in the form of the Great Lakes Bay Airport Endowment Fund? Again, another reaching initiative that was brought to you by a DMO.

These projects break the mold, foster new engagement, and beg the questions:

• What is the role and function of a DMO in the modern world?

• How do you shape demand among your board and constituency for innovative projects?

With these overarching questions in mind, let’s dive right in with today’s guests. 

We turn to Brad Jones, Executive Director at Visit Bellevue Washington, and Dr. Annie Rummel, CEO of Great Lakes Bay Regional Convention & Visitors Bureau.