The most successful sales professionals use every available tool to garner lead prospects and research competitors. The enhanced MINT+ is one resource for meetings and event salespeople at destination marketing organizations (DMOs). Our recent webinar, “10 Impressive Ways Your Sales Peers Maximize…
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Comic Conventions Today A stormtrooper, a Spider-Man, and a Harley Quinn walk into a bar … which means it must be Comic-Con season. The popularity of comic conventions, particularly San Diego’s, has skyrocketed since their inception in 1970. Comic-Cons offer a way to unify people of all walks of…
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Over the past year, the MINT+ cooperative database has seen significant upgrades designed to improve its value to subscribers. What started more than 100 years ago as information scribbled on sheets of paper has evolved into one of the industry’s most useful prospecting tools. When Simpleivew…
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In the famed children’s book by P.D. Eastman, Are You My Mother?, a baby bird is born while his mother is out of the nest and sets off on a frustrating exploration of trial and error, asking a variety of unfamiliar animals without success (kitten, hen, dog, cow) if they are his mother. You need…
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What Have We Been Up To? An Update on All-In Data in MINT+ The MINT+ transformation is well underway! One of the most significant changes to MINT+ is how subscribers report definite bookings and histories. At the beginning of 2021, all subscribers agreed to the electronic submission of data, with…
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With the recent MINT+ transformations and enhancements, we thought it would be helpful to hear from professionals in the meetings and events industry. Dasha Runyan and Vimal Vyas are members of the steering committee that helped set and guide the software updates. Runyan is the vice president of…
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Destinations International was founded in 1915 in St. Louis by sales representatives of 28 different U.S. destinations. Then called the Association of Convention Secretaries, the organization had many purposes, one being to share information between communities about meetings and conventions that…
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Historically, many destinations have viewed MINT+ as a destination marketing organization (DMO) database predominately for large destinations and citywide events. In reality, a wide cross-section of all-size DMOs contributes data to MINT+, resulting in a wide variety of meeting opportunities for…
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Being a MINT+ subscriber can be a lot like having a gym membership. You know it’s good for you, and it offers incredible opportunities to get stronger; however, for many, the promise of possibility is quickly replaced by the demands of everyday working realities, mainly the perceived lack of TIME…
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Where We Have Been The MINT+ transformation has launched! Ease of reporting, more meetings data, and reliable universal market segmentation have been implemented, while a suggestive recommendation feature is on the way later this year. Destinations International shepherded the industry’s…
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